EDITORIAL & COMMERCIAL
Strong imagery starts with a story.
Fashion is more than clothing. It's character, atmosphere, attitude and the unexpected details that make an image memorable.
BASED IN FINLAND | AVAILABLE FOR PROJECTS INTERNATIONALLY
EDITORIAL STYLING
Fashion with a story to tell.
Editorial is where creativity takes the lead.
I develop concepts and create looks that explore character, contrast, movement, texture and unexpected combinations. Whether working from an existing creative brief or developing an original concept, I approach each project with the intention of creating imagery that feels distinctive.
My work includes concept development, wardrobe sourcing, styling direction and on-set support.
Ideal for: Fashion editorials, magazine submissions, creative collaborations and conceptual photography.
COMMERCIAL STYLING
Creative thinking. Commercial impact.
Strong commercial imagery needs to connect with its audience while remaining true to the brand behind it.
I work with brands, photographers and creative teams to develop wardrobe and styling that supports their visual identity, strengthens their storytelling and brings consistency across campaigns.
From lifestyle photography and advertising to product launches and branded content, I combine creative direction with the practical organisation needed to deliver a successful production.
Ideal for: Advertising campaigns, lifestyle brands, fashion campaigns, product launches and branded content.
TALENT STYLING
Your image. Your identity. Elevated.
For athletes, musicians, performers and public-facing professionals, personal style is an extension of their identity.
I work with individual talent to create wardrobes that reflect their personality, complement their public image and adapt to the different demands of their professional and personal lives.
Whether preparing for an appearance, developing a signature look or managing a wardrobe across an entire season, my approach is personal, collaborative and designed to evolve with you.
Services can include personal shopping, wardrobe development, appearance styling, travel wardrobes and ongoing styling support.
Ideal for: Professional athletes, musicians, performers, presenters and other public-facing talent.
THE CREATIVE PROCESS
From the first idea to the final frame.
Every project is different, but the objective remains the same: to create a cohesive visual story.
01 / CREATIVE DIRECTION
Understanding the brief, developing concepts and establishing the visual direction through references, colour, silhouette, texture and wardrobe.
02 / WARDROBE SOURCING
Curating clothing and accessories to support the creative vision, drawing on contemporary fashion, vintage pieces, existing collections and unexpected combinations.
03 / ON-SET STYLING
Bringing the concept to life through fitting, outfit coordination, styling adjustments and close collaboration with the wider creative team.
04 / THE FINISHING TOUCHES
Managing wardrobe continuity, garment organisation, returns and any additional styling requirements throughout the production.
LET'S CREATE SOMETHING
Whether you're developing a campaign, planning an editorial or looking for ongoing talent styling, I'd love to hear what you have in mind.
Tell me about your project, your vision and what you're looking to achieve.
Every collaboration is different, so commercial and talent styling projects are quoted individually according to their requirements.